Two is always better than one. For the first time on Digital Masterclass, two brands will share their know-how side by side, over two sessions of digital marketing for modern retailers. Whether you’re looking to effectively drive visitors to your website, or are a F&B brand that wants to capture a growing market and expand your reach, these sessions have been designed for the SME in mind.

What do these brands represent? With Kasatria, the Google Analytics Premium Partner is a driver for data-focused marketing. From planning and tracking results of online marketing activities, to optimising conversion rates and accelerating online sales, Kasatria believes that effective marketing for brands begin with understanding challenges and targeting the right audience.

As for Shopline, the online platform gives SMEs the power to sell anywhere through omnichannels. By leveraging on the power of online reach, brands can sell on more channels and be everywhere their customer is at. Customise multiple storefronts, sell on social media or fulfill inventories, they’ve got it all.

Join us to find out how you can grow your online brand visibility, gain insights and unleash your business potential.

Agenda:

Kasatria

• Fundamentals of Digital Marketing for Businesses
• What can be measured when trying to market and sell online?
• How can data be organised to ensure you are able to respond to risks and opportunities more effectively?
• Data driven techniques to nurture revenue potential
• Tools from Google that will help you market and sell more effectively

Shopline

• What is omnichannel selling?
• Omnichannel selling – Meeting customers where they are
• Benefits and challenges of omnichannel selling